Wyreside starts trading as Innovad Group

Published on : 15 Jul 2025

“This is more than a name change. It’s a symbol of collaboration,” says Dr. Joe Khawaja, Managing Director UK at Innovad Group

Wyreside, a recognised name in the animal nutrition sector, is now officially trading under the name Innovad Group.

This transition follows the company's integration into the group and marks the next step in aligning with a global organisation focused on natural, science-driven solutions for animal health and nutrition.

Continuity with added strength
While Wyreside continues to operate as a legal entity and its team remains unchanged, the move reflects a deeper strategic alignment: Offering customers access to the shared expertise, innovation, and support of the broader Innovad Group.

A collaborative future
“This is more than a name change. It’s a symbol of collaboration,” says Dr. Joe Khawaja, Managing Director UK at Innovad Group. “Our clients will continue working with the same trusted people, now backed by the resources and capabilities of a growing international group. With the added strength of Innovad Group behind us, we are now even better equipped to provide innovative, nature-driven solutions rooted in scientific research. What remains unchanged is our commitment to delivering the high-quality service.”

Group momentum built on strategic growth
“This development follows a period of strong growth for Innovad Group, which over the past few years has brought together a family of trusted brands including Innovad, offering comprehensive nutritional and functional feed additive solutions, Herbonis, renowned for its phytogenic specialty inanimal nutrition and expertise in plant active molecules, Oligo Basics, upcycled plant-based patented gut health support product line made in Brazil and Scentarom, specialised manufacturing of fragrances and flavours,” Ben Letor, CEO of Innovad Group, comments.

Merging nature with science
With 4 manufacturing sites, 15 legal entities and more than 200 employees worldwide, Innovad Group is positioning itself as a key player in sustainable animal care, merging nature’s wisdom with scientific innovation.